My Journey

Luke Raphael Grove | Creative Director & Visual Artist

I’ve always been drawn to what’s unspoken—the things that live between words, in small gestures, in silence. My work sits in that in-between space too: between film, photography, and storytelling. I’m always chasing a feeling. I build atmospheres. I tell human stories.

I grew up in Cornwall, surrounded by sea, stillness, and space to think. There, I found clarity in nature - its softness, its solitude, its quiet power. Later, I moved to Berlin, where everything changed. The city was loud, fast, gritty - alive with chaos, subculture, and contradiction. That shift in environment changed me. It gave me two distinct creative sensibilities: one rooted in stillness and reflection, the other in tension and movement. Both show up in my work. Sometimes they clash. Sometimes they blend. But they’re always in dialogue.

I started behind the lens - capturing fleeting moments that felt cinematic. That instinct grew into something bigger: directing short films, shaping fashion narratives, and crafting editorial stories where emotion, identity, and aesthetics all collide. What I’ve learned is this: it’s never really about the medium - it’s about the message. Every project I work on, whether visual or sonic, quiet or immersive, starts with one question: how does it make someone feel?

My style is rooted in contrast. Minimalism with emotion. Stillness with rhythm. I’m influenced by city grit and coastal calm, by philosophy, music, memory, and movement. Collaboration is at the heart of everything I do - whether I’m working with stylists, musicians, dancers, writers, or people I meet by chance.

I’m based in Berlin now, but my work travels. Whether I’m directing a short film, building a fashion campaign, or helping shape a brand’s visual identity, I see each project as a cinematic world of its own - crafted with care, curiosity, and intention.